With the Internet covering the whole world, the number of online shops is endless. To cope with this, most online shoppers start by narrowing down where they are looking. Really, this is much the same as you do if you’re actually heading out to the shops: if you live in the north west of England and want a pair of shoes, you’re likely to head for your local shops first rather than catching a train down to London to find them. Or, if you want to buy some food you go to a supermarket rather than a clothes shop.

The great thing about the Internet, though, is that you can narrow down your search much further. If you want to buy some marbles, for example, you don’t have to trawl through all the online toyshops looking for them. Instead, you get your computer to take you straight to places selling marbles.

There are a number of different ways to find what you’re looking for on the Internet: